Again not posted in ages, I’m actually working on a new personal website but I can’t say any more at the moment.
Just recently I’ve been playing with a couple of social management suites to help you follow your likes, moderate comments, manage fan pages etc. Anyway I’ll admit I was getting more and more confused between the differences between “Become a Fan”, “I Like This”, “Community Pages” and “Official Pages”. So I put in a few hours of research. Most of this stuff is available if you can find it within five pages deep on some forum. Either way I learned a few things.
So as you know for me, I added “I Like This” articles to all posts on my WordPress blogs. Basically all I wanted was a user to press “I Like This” and a URL with the Story Headline and a brief strip of text would appear on the users wall. I also knew this would appear on a few friends of friends walls as well thus increasing my overall traffic and site awareness. I also wanted to tie them all together so I included a media bar (Meebo) which allowed users to travel between the network of sites and drag and drop images and articles into other less known networks. I also created an app to allow users to login without having to go through registration to post a comment. Lastly I tied Buzz, Twitter and FaceBook together using dlvr.it which picked up the article posts from my blogs and posts to –> FB and Twitter. There were other sites like Tumblr etc but I couldn’t see the value. On that note I know of the other sites like ping.fm but decided this was the easier to integrate and use.
So creating pages and using “Open Graph Protocol” and not “I Like This” basic code is all new to me. This is what I have been trying to learn recently (I like Q and A):
What’s the difference between a Community Page and Official Page?
It took me a while to find out an exact answer. In the past FB users could create a page but there was no real way for an official company to get brand awareness.
How do you get an official URL instead of http://www.facebook.com/pages/WTF -Monkey/169730559716781?
After your page receives 50 likes the title becomes fixed, and after your page receives 10,000 likes the type becomes fixed.
How does FaceBook verify you are a official representative?
The exact formulae is not known, however after x amount of traffic or x number of likes (likely a lot 100,000′s), you will be prompted to fill in the following form:
http://www.facebook.com/help/contact.php?show_form=authenticate_page
Note: Submitting this form before being prompted by FaceBook will be disregarded. You will be informed on your page and emailed, make sure all the administrators of your page are aware of this.
So is it better to be a Community Page or an Official Page?
If your an official company such as StarBucks, Red Bull, BetFair etc and you want to post to a users wall you need to go with an official page and the “Open Graph Protocol” code (coming up).
What if I create a official business page can FaceBook take it off me?
Yes but again, this is all new stuff. If FaceBook feels the content would be better off in the hands of the community where they can submit their own videos, photos and comments you will be removed as an admin. Now this has happened and fucked up one company who I can only guess was to late signing up. Type Redbull in to facebook and the first page in search is actually:
http://www.facebook.com/pages/RedBull/118496158196612
http://www.facebook.com/redbull
Even though the official page actually has more likes it’s actually being penalised on search as many users believe the first URL is “Red Bull” (remember community pages can’t post on a users wall).
How do I choose the tab where my users land?
Admin and official page, check it out for yourselves.
Can you fight for your page (group, actual profile name etc)?
http://www.facebook.com/help/contact.php?show_form=username_infringement
Why would FaceBook claim a page and turn it to a community page?
Well other than the reasons above, imagine I owned a page called “Life is so Hard” and it gets 5 million likes. I could then spam 5 million people =p.
Creating a page?
Well this is well described every where so I will keep it short. You can’t have two accounts, it’s against the rules. If I create a official company page will anyone be able to link my profile, no it’s not shown any where. However someone (one of the administrators) may have to step up to FaceBook (not the FB fans) and verify. With that being said, if you employ someone in your company to set up the page, make sure you have more than one admin in case like me you might go AWOL one day. If you want to create a page and you don’t have a profile: http://www.facebook.com/pages/create.php. If you create an ad for your community page it automatically change to a business account. To be fair this all makes sense because FB is about people not just a directory of sites trying to feed on the fish.
What’s the difference between “Become a Fan” and a “I Like This” button?
Well earlier this year FB decided to remove it and just put “I Like This” allowing a site to add the code to a specific product or article. This way it allows the sites to work out what’s working and what isn’t. A lot of people believed it would dupe users in to not clicking “I Like This” buttons in fear of being spammed, however this doesn’t seem to have affected the community as they can change their own “Likes and Interests” on their profile pages.
How do I message my customers that have pressed the “I Like This” button from my website?
Including Open Graph tags on your Web page, makes your page equivalent to a Facebook Page. This means when a user clicks a Like button on your page, a connection is made between your page and the user. Your page will appear in the “Likes and Interests” section of the user’s profile, and you have the ability to publish updates to the user.
Read more here, far to much to go in to detail:
http://developers.facebook.com/docs/opengraph
Do “Updates” pushed to users FB walls appear as often as a friend of a friends comment or shared article?
No not nearly as much and no I don’t know how the algorithm works. Makes me think about BlackHat SEO, I’m sure there are sites and books that have knowledge that will likely get you banned.