This CEO posted his social security number on his website saying he so sure in his product. This is the same mug that had his identity stolen 12 times, Click Here for the full story. I also had a quick look at the life lock website. Get this:

LifeLock Personal Breach Detection™ Services
Actively monitors unregulated internet and file-sharing networks for your identity information. If we find you are at risk, we’ll alert you by e-mail and help protect you against accidental personal information disclosures.

Wtf is “unregulated internet”, so much bs scaring people in to buying a product like that. I can’t be bothered to go on.